The VP of Online Sales & CRO is responsible for leading the commercial strategy in digital channels (e-commerce, marketplaces, apps), driving revenue growth, customer acquisition and retention, as well as innovation in the digital shopping experience for users. They must drive continuous improvement strategies and ensure that commercial decisions are based on robust analytical models. Their functions include defining a clear vision for the team, training them, analyzing the market with digital tools, and collaborating in the creation and monitoring of digital marketing campaigns to achieve sales objectives and build brand awareness. Responsible for aligning digital initiatives with the Bank's objectives, ensuring profitability and competitiveness.
