Publications
From Instinct to Algorithm: How to Lead a Creative Agency in the Age of AI
Artificial IntelligenceSergio Ruggiero, CEO of SUPER, shares his vision on how AI, creativity, and talent are redefining the agency model in LATAM.
The challenge of the gender gap regarding the impact of AI on technological solutions
The conversation about Artificial Intelligence is no longer just about innovation, but also about who is building the digital future and from what perspectives.
The future of CRM: from real-time for the customer to real-time for the operator
TechnologyHow artificial intelligence is transforming CRM into a tool not only for the customer but also for those who design and operate their experience.
Learning to unlearn: what AI is demanding from graduate education
Artificial IntelligenceArtificial intelligence is transforming graduate programs from within, redefining how learning, teaching, and assessment take place.
AI is not arriving in the Mexican digital ecosystem: it is already inside.
April 14, 2026 · Artificial IntelligenceAI has stopped being a trend and has become infrastructure for the Mexican digital ecosystem. Data from Comscore reveals how AI assistants are reconfiguring the consumer journey, redistributing audiences, and demanding new metrics such as GEO from brands, agencies, and media in Mexico.
Proptech and data: How digital marketplaces are transforming Real Estate
April 10, 2026 · InnovationThe proptech revolution is transforming commercial real estate in Mexico. Digital marketplaces are no longer simple catalogs: they are business infrastructure that integrates real-time data, AI, and document management so that investors and logistics directors can make faster, more accurate, and profitable decisions.
From ranking to smart responses: how AI is redefining digital visibility, beyond search engines
April 2, 2026 · Artificial IntelligenceAI search is rewriting the map of authority, user experience, and the measurement of organic value.
Agentic Commerce has arrived... But it doesn't suit everyone (yet)
March 23, 2026 · Artificial IntelligenceThe AI agent is not replacing Google in Mexico; it is replacing the family WhatsApp group.
Retail Media in Mexico 2026: Why copying the U.S. manual is the fastest way to fail (1/6)
March 18, 2026 · Retail MediaIt is common to hear that Mexico was "5 years behind" the U.S. in retail media. I think they are wrong. And the data shows it.
David vs. Goliath: The challenge of local media agencies in Mexico
March 10, 2026 · AdtechWhile large global groups invest resources in AI and programmatic buying, independent Mexican agencies face an unequal battle, but they are leveraging their greatest asset that algorithms cannot replicate.
The AI revolution in the Insurance sector in Latin America
March 2, 2026 · Artificial IntelligenceHow artificial intelligence is transforming risk, access, and trust across the Latin American region