Define the e-commerce strategy aligned with the company's global objectives and brand priorities.
Establish strategic relationships with customers, agencies, and other business partners.
Ensure the sustainable growth and evolution of the online business.
Lead the team and foster a culture based on BDF’s values and behaviors, supported by an efficient operating model.
Manage the online channel's profit and loss, optimizing profitability and operational efficiency.
Drive digital innovation, omnichannel capabilities, and new business opportunities through clear and sustainable processes.