Tubi is seeking a Director of Marketing in Mexico to lead our consumer marketing efforts, drive audience growth, and lead sales marketing strategy in one of our most strategic international markets. Reporting directly to the global CMO, this role will shape and execute Tubi's marketing strategy for Mexico, fostering brand awareness, sales engagement, and audience among local audiences.
The ideal candidate is an experienced marketing leader with a deep understanding of Mexican culture, entertainment/media trends, and preferably the sports landscape, in particular the ability to leverage sports to attract diverse audiences, drive viewer growth, and attract advertisers. You will work cross-functionally with our regional US teams and the FOX Mexico team to develop culturally relevant campaigns that position Tubi as the free streaming service in Mexico for consumers and advertisers.
This position is based in Mexico City and will require occasional domestic and international travel.