Responsible for the development and evolution of the Digital and Omnichannel Ecosystem for Hershey Mexico, acting as the strategic bridge between the physical channel (brick & mortar) and the digital channel, ensuring a coherent and frictionless brand experience for the shopper across all touchpoints.
Development and execution of JBPs with major digital and omnichannel retailers, increasing our presence on priority platforms and winning on the digital shelf through Retail Media strategies, search, merchandising solutions, and conversion optimization.
