Gather business requirements and design processes and solutions to implement marketing and advertising tools.
Conduct vendor assessments and client MarTech/AdTech capability evaluations.
Provide recommendations on MarTech/AdTech stack optimization and develop use cases to improve utilization of existing platforms.
Research, evaluate, and recommend new MarTech/AdTech systems and vendors.
Partner with technology solution providers and marketing agencies to deliver solutions that meet client needs.
Understand and convey the impact of regulations such as CCPA and GDPR on marketing channels.
Mobilize and organize across multiple stakeholders (client and internal) and projects.
Drive business development efforts and thought leadership in the digital marketing platforms space.