Online Sales Leader

The purpose of the role is to achieve maximum sales growth and profitability in the online channel. This is achieved by: actively contributing to attracting consumers and converting them into customers, as well as encouraging current customers to purchase more frequently, through the use and development of competencies in home furnishing and decoration, commercial and communication skills, and knowledge of the IKEA Concept; by reporting on online commerce, customer journey elements, metrics and data, and generating strategic insights applicable at market level; by maintaining a solid online retail base and coordinating with sales managers, commercial activities and counterparts in other Ikano Retail markets to share best practices, commercial opportunities and operational excellence criteria; and by developing the skills, capabilities, competencies and confidence of the online team in their market.