The Coca-Cola Company is evolving into a digitally-first, data-driven company to drive sustainable growth, accelerate speed to market, and unlock new sources of value. Rapid advancements in data and artificial intelligence (AI) present a unique opportunity to accelerate the next stage of growth for the KO system. In Latin America, this ambition is materialized through our data vision for the 2030 Long-Term Plan: connecting our data assets — relating to consumers, customers, and the company itself — into a unified, reliable, and AI-ready intelligence ecosystem, managing the business through connected intelligence instead of isolated reports.
This new phase takes us from initial achievements to generating comprehensive, large-scale impact, driven by a growth engine that integrates data science and AI with agentic AI capabilities in our most critical business areas. Success requires more than technology: it demands a product-centric operating model and a culture of experimentation, data literacy, and seamless collaboration between business and digital teams.