Develop the annual, quarterly, and monthly E-Commerce channel P&L (OVCs & OPEX) for each area (ops, marketing, content) to ensure business operation and fulfillment of area KPIs (margins, net sales, CR, upt, aov).
Coordinate among regional teams (Performance Marketing, Content, CRM) and local operations to achieve E-Commerce execution, according to site guidelines and standards and regional and global onsite experience.
Channel campaigns, strategies, promotions, and events locally to ensure adaptation to the local commercial and consumer context according to the guidelines, standards, and requirements provided by the region and globally.
Identify growth opportunities (traffic, conversion, ticket, customer value) to keep regional teams informed and act on joint plans according to regional and local business needs.
Conduct follow-up on operations KPIs with the objective of ensuring excellent service in customer care, based on the commercial terms and conditions established on the website that allow for continuous improvement of operational processes.
Supervise E-Commerce operations at the local level with all involved local areas, to achieve compliance with customer service, logistics, payments, and fulfillment standards provided by the region.
Identify local operational or commercial risks to raise local issues to the region and resolve them, according to PUMA standards and business requirements.

Team Head Ecommerce