Accessible diagnosis, national scale, and the pet care market: The value proposition of SimiPet Care
Dr. Simi, through Grupo Por Un País Mejor, opened its first clinical laboratory specialized in pets in Mexico City as part of its veterinary services unit SimiPet Care. The inauguration of this medical infrastructure adds advanced diagnostic capabilities to the brand's primary care network.
Opening of infrastructure and service portfolio
The new laboratory unit was designed to provide specialized studies in animal health:
- Integrated services: Facilities equipped for laboratory studies including X-rays, blood analysis, urine tests, and coproparasitological studies.
- Network synergy: The laboratory joins the 78 SimiPet Care clinics currently operating alongside the brand's pharmacy network.
Growth metrics, volume of care, and cost structure
The operational projections shared by the group’s CEO, Víctor González Herrera, reflect the expansion pace in the animal care sector:
- Unit projection: The company expects to close the year 2026 with more than 100 veterinary units in Mexico.
- Consultation volume: The chain has achieved a total of over 190,000 consultations provided to Mexican families, consolidating its position as the second largest veterinary chain in Mexico.
- Pricing strategy: The speed of market penetration is supported by a policy of affordable costs, keeping the veterinary medical consultation at 75 pesos.
next+ believes that Grupo Por Un País Mejor's entry into clinical laboratories for pets demonstrates the maturation of the animal care sector in Mexico, transitioning from a fragmented market of high-cost services to schemes of mass preventive health that are accessible. By replicating the pharmacy and popular consultation model that transformed human health in the country, SimiPet Care captures unmet demand through competitive pricing and territorial presence. For strategy, consumer, and health directors, this movement exemplifies how operational scale and the democratization of diagnostic services enable the structuring of new mass consumption markets with a high social and commercial impact.