Governance and Global Diversification: The Profile of the Heirs of María Asunción Aramburuzabala
The family of María Asunción Aramburuzabala, the wealthiest woman in Mexico and former owner of Grupo Modelo, has taken a decisive step in the internationalization of its investments by becoming co-owner of the NFL team, Seattle Seahawks. The transaction, finalized on September 3, 2026, for a value of $9.612 billion, represents the largest transaction to date by a league team. This milestone occurs amidst the ongoing process of consolidating the generational transition within the family office Tresalia Capital.
From Beer to Global Assets
With a net worth estimated by Bloomberg at $10.3 billion (ranking her 375th globally), the businesswoman transformed the structure of the family wealth in 2013 after selling Grupo Modelo to AB InBev for approximately $20 billion.
Through Tresalia Capital, a fund originally founded alongside her mother, Lucrecia Larregui, and her sister, Lucrecia Aramburuzabala, the family diversified its capital into sectors such as technology, real estate, mass consumption, private equity, and emerging companies. While her mother has maintained a low profile and her sister Lucrecia has developed as a visual artist after studying in San Sebastián, the fund has begun to fully integrate the third generation of the business.
The Profiles at the Helm of Tresalia: Pablo and Santiago Zapata Aramburuzabala
The two sons that the businesswoman had with entrepreneur Paulo Patricio Zapata Navarro lead the new operational and strategic phase of the family group:
- Pablo Zapata Aramburuzabala: As the eldest son, he was trained in Business Administration with a specialization in finance and economics at the Cox School of Business at Southern Methodist University (SMU) and completed an MBA at Stanford University. Prior to entering the family group, he gained corporate experience as vice president of mergers and acquisitions at KIO Networks. He currently serves as General Director of Tresalia Capital and leads the private equity area.
- Santiago Zapata Aramburuzabala: The younger brother graduated in Finance from the Universidad Iberoamericana and obtained a master's degree in Business Administration from IE Business School. Professionally, he actively participates within the investment fund focused on the real estate and investment sector, in addition to being a business partner of Barry's Iberia, a boutique gym chain expanding in Spain.
From the perspective of next+, the evolution of Tresalia Capital illustrates a successful institutional case in the governance of family offices in Latin America. Unlike other large family groups that face conflicts or strategic paralysis during succession, the preparation of the third generation was structured through rigorous global academic training and prior work experience in external companies (such as KIO Networks). By transitioning from the sale of a traditional brewing asset to diversification in technology, real estate, and global sports franchises like the NFL, the Aramburuzabala family demonstrates that preserving wealth requires combining the discipline of private equity with a bold vision for international expansion.