News
90% of talent in Mexico demands AI training
EducationAlthough Mexican professionals are already experimenting with AI, only 6% of companies have guidelines to guide its adoption.
Publicis wins PepsiCo's $1.7 billion media account
ProgrammaticIn one of the advertising industry's most significant moves, PepsiCo is consolidating its media, data, and technology strategy under Publicis's global infrastructure.
Guide for global recruiters to transition to technology
TalentMichael Page consultants explain how talent from traditional sectors can capitalize on their skills.
John Ternus assumes role as new Apple CEO
InnovationJohn Ternus takes the reins of Apple amidst a legal battle with OpenAI and the race to integrate AI into the new foldable iPhone 18.
From Retail Media to Commerce Media: the end of silos
AdtechBeyond "sponsored products" within e-commerce, the rise of Commerce Media blurs the boundaries of channels to turn every digital interaction and inspiration into a direct and measurable point of sale.
The FTC and 21 states sue Amazon for high fees
EcommerceThe Federal Trade Commission accuses Amazon of manipulating its advertising prices, obtaining more than $20 billion improperly at the expense of SMEs and consumers.
Musk and Zuckerberg warn about energy and talent in AI
Artificial IntelligenceAhead of the G20, warnings about the imminent energy crisis and the lack of specialized talent for AI data centers.
Dell raises annual revenue forecast due to AI boom
Artificial IntelligenceDell Technologies rocks the market by projecting record revenues of $192 billion for its fiscal year, driven by a threefold growth in its artificial intelligence server division and strict cost control.
CFE consolidates its portable internet offer MIFI
TechnologyCFE Telecommunications and Internet for All (CFE TEIT) maintains its mobile internet service in Mexico through MIFI devices, allowing simultaneous connection of up to 10 devices under the Altán network.
Afore Coppel will buy InverCap for 264 million dollars.
EconomyAfore Coppel agrees to acquire Advent International's stake in InverCap. The transaction, valued at 4.62 billion pesos, will allow the Grupo Coppel administrator to surpass the historic mark of one trillion pesos in assets under management.
Nike names a Walmart veteran as director
TalentJane Ewing will lead Nike's global market, which includes wholesale sales and the direct-to-consumer channel.
Exchange Online is experiencing an outage this August 31st.
CybersecurityMicrosoft confirmed it is investigating an outage in Exchange Online affecting email flow for multiple users.
Banxico and CNBV Ease Card Payment Limits
EconomyThe Bank of Mexico and the CNBV are relaxing their proposal to cap interchange fees for card payments. The new regulatory path establishes a phased transition and a definitive limit of 1.30% for credit cards.
Femsa, Carso, and Bimbo initiate the generational change.
TalentMeet the heirs of the Garza Sada, Slim, and Servitje families who take on key positions and boards in the BMV.
Mexican gamers: spend 145 million hours on Smart TV.
AdtechSamsung Ads reveals that gamers in Mexico spend 145 million hours a month in front of the Smart TV.
Mathematics is the best-paid degree in Mexico.
EducationWith an average income of almost 30,000 pesos per month, the Mathematics career surpasses General Medicine in the IMCO salary ranking, driven by a 41% increase in its real market value.
Meta dismantles armed propaganda network with AI
CybersecurityMeta removes over 1,050 assets from an armed group in Colombia and implements language models to curb digital propaganda.
Nvidia consolidates the real profitability of AI
EconomyNvidia reports record revenue of $96.2 billion in the second quarter of its fiscal year 2027, driven by a 117% increase in its data center division and memory supply commitments totaling $279 billion.
Pinterest with layoffs in Mexico to prioritize AI
TalentPinterest reportedly begins a round of layoffs at its Mexico City offices, primarily affecting its engineering, product, and design departments as part of a global reorganization strategy focused on artificial intelligence.
The World Economic Forum's plan to safeguard companies
CybersecurityThe rise of automated attacks and the proliferation of "shadow AI" force companies to replace their reactive defenses with intelligent resilience. We analyze the roadmap of three horizons proposed by Accenture and the WEF.
Nvidia and Cisco support data centers in space
TechnologyStarcloud's round raises its total capital to 450 million dollars since its founding in 2024.
AWS reveals how many Mexican companies have already adopted AI
Technology48% of Mexican companies are already using artificial intelligence, compared to 38% a year ago.
Unified data and operations for Alsea
TalentAlsea unifies its technology and information areas with the appointment of Israel Enríquez Reynoso as CTIO, seeking to align data architecture with its restaurant operations and customer experience.
Sheinbaum promotes satellites, chips, and electric cars.
InnovationThe government of Mexico announced a strategic alliance to develop national satellites, semiconductors, and electric vehicles.
TikTok Pay with direct messages, a financial ecosystem
EconomyTikTok is developing a native money transfer feature within its private chats in the U.S., a strategic move to compete against Venmo and X Money.
Amazon will increase its drone delivery network sixfold.
EcommerceAmazon scales its Prime Air service with the aim of covering nearly 500 cities in the U.S. and incorporating key markets like Chicago and Atlanta with deliveries in less than an hour.
IT surpasses automotive in Mexico's exports
Artificial IntelligenceMexican exports of computer equipment grew by 172% in the first half of 2026, reaching $82.9 billion and on track to surpass the automotive sector due to the boom in data centers.
VTEX launches a community for B2B commerce leaders
EcommerceBuilders Club, a new community for leaders who modernize complex B2B commerce operations.
New YouTube monetization thresholds
TechnologyEntry requirements for the Partner Program will double starting in 2027, demanding 8,000 hours of watch time or 20 million Shorts views.
OOH in the U.S. exceeds 3 billion dollars.
DooHOOH spending exceeded millions of dollars in one quarter (+10.7%), driven by DOOH (+18.5%) and by technology and AI advertisers.
Ivonne Mejía at the helm in the era of AI sovereignty
TalentIvonne Mejía becomes the first woman to lead Microsoft Mexico after 15 years at the firm. We analyze her challenge to accelerate growth in the face of the Artificial Intelligence explosion.
1.4 trillion dollars that threatens the future of Meta
Technology29 U.S. states are suing Meta for designing addictive platforms for minors. Potential penalties amount to 23 years of its profits and could force structural changes on Instagram and Facebook.
Data redefines relevance in streaming
AdtechTubi Media Group integrates Gracenote content intelligence to power discovery and programmatic scheduling on CTV through advanced metadata and unique IDs.
AI and the drastic slowdown of junior employment in Mexico
TalentEntry-level job offerings in Mexico fell from 9% to 3% annually between 2021 and 2026. AI is transforming entry-level positions and posing a risk to future leadership.
Neobanks facing the challenge of profitability and mass customer acquisition
EconomyNew digital banks like Revolut, Openbank, Hey, and Plata are already managing more than 81,200 million pesos in assets. We analyze their strategic progress and metrics at the close of the first half of 2026.
Infosys will transform Crocs' entire operation with AI.
Retail MediaCrocs signed a 10-year agreement with Infosys to modernize its entire technological infrastructure with artificial intelligence.
Is the Instagram wordmark an evolution or a readability challenge?
TechnologyInstagram updates its text logo for the first time since 2016. We analyze the changes in its typography and why brands need to audit their visual assets immediately.
Nielsen and DoubleVerify, consolidation in media
AdtechNielsen acquires DoubleVerify for US$2.15 billion. A strategic integration to create an "end-to-end" media intelligence platform in the era of streaming and AI.
Disney and TikTok: The New Standard for Transmedia Engagement
AdtechThey are launching a global interactive hub for the brand's centenary. An alliance that capitalizes on 240 billion views with premium monetization.
Google and Microsoft did not pay for these cloud failures
CybersecurityA researcher discovered confused deputy vulnerabilities in Google Cloud and Microsoft Azure that allow privilege escalation.