News
The World Cup generated 10 times more in the US than in Mexico.
Retail MediaThe economic impact of World Cup 2026 was lower than expected in the US and Mexico, but FIFA will surpass the record set in Qatar 2022 with $9 billion.
Pinterest Mexico has a new Country Head: Santiago Restrepo
TalentSantiago Restrepo joins Pinterest Mexico after nearly a decade at Rappi and RappiAds, with experience in retail media and Enterprise accounts in LATAM.
Adriana Lugo will lead Change Management at Walmart
TalentWalmart de México y Centroamérica appoints Adriana Lugo Saez as Senior Manager of Change Management to drive its cultural transformation.
Concanaco launches strategy against digital fraud
CybersecurityConcanaco Servytur reinforced its national strategy against digital fraud with four protocols and cybersecurity workshops for its 258 chambers.
Industrial employment in Mexico is close to pandemic levels
TalentEmployment in the Mexican manufacturing industry has seen 39 consecutive months of annual contractions, approaching the levels recorded during the pandemic.
The New Digital Commerce Engine: TikTok and Gen Z
EcommerceStatista data reveals that TikTok surpasses Instagram and Facebook as the main driver of discovery and direct purchases for Generation Z.
OpenAI enters the home: Prepares rival for Alexa and Siri
TechnologyOpenAI is finalizing details for its first physical device: a smart speaker with AI, a camera, and moving parts designed in collaboration with Jony Ive.
Mexico consumes less than expected in World Cup month
EcommerceINEGI anticipates that private consumption grew by 0.15% in June, and its annual rate slowed from 2.8% to 2.6%, falling short of global expectations.
Alsea Brings Chipotle to Mexico With Debut in Monterrey
Retail MediaChipotle debuts in Mexico at Plaza San Agustín, Monterrey, with burritos starting at 149 pesos and plans to arrive in Mexico City in 2027.
What makes Mexicans happy, according to INEGI
InnovationINEGI revealed that 71% of Mexicans who can easily cover their expenses report full life satisfaction. Among those who struggle, it drops to 44%.
Netflix reveals how AI is already inside its content
Artificial IntelligenceNetflix revealed in its Q2 report that it used generative AI in 300 titles, including 17 minutes in the docuseries The American Experiment.
Farmacias del Ahorro is committed to being AI-first
Artificial IntelligenceFarmacias del Ahorro is making progress on three simultaneous fronts: a digital branch, an AI program to free up 100,000 hours, and a private cloud.
Meta faces lawsuit for discriminating with AI in layoffs
TalentMeta faces a lawsuit over employment discrimination linked to its use of AI in its May 2026 round of layoffs.
Digital payments gain ground in Mexican retail
EcommerceCash usage at points of sale in Mexico will fall from 40% to 35% by 2030, according to Global Payments' Global Payments Report 2026.
Starlink will reach more than 150 Volaris aircraft
TechnologyStarting in 2027, Volaris passengers will be able to stream, make video calls, and work connected from takeoff to landing.
Gen Z and anime: The market brands cannot ignore
AdtechAnime now moves 37.7 billion global dollars, and in Mexico it is worth more than 1 billion. Gen Z has turned it into brand territory.
OpenAI abandons its browser and bets on ChatGPT Work
Artificial IntelligenceOpenAI discontinues its ChatGPT Atlas browser and opts to integrate AI browsing within ChatGPT Work and a Chrome extension.
95,000 green cars sold, but nowhere to charge them
TechnologyMore than 1 in 8 new cars in Mexico is already hybrid or electric, but only 7.3% of public chargers are available on public roads.
Only 14% of app delivery drivers achieve formal employment with IMSS
TalentOf the 1.7 million platform workers in Mexico, only 14% earn enough to access full social security coverage.
Red card for the FMF: Historic fine for Fan ID
CybersecurityThe Secretariat for Anti-Corruption and Good Governance imposed a fine of 42.8 million pesos on the FMF for serious data collection failures with the Fan ID.
Simi Pharmacies and Stori Create Credit Card
InnovationWith 5,000 active cards and a goal of 100,000 by 2026, Farmacias Simi and Stori aim to provide credit access to customers without a banking history.
Kantar Report: Influencer Content Doesn't Always Sell
EcommerceA global study by Kantar reveals that 61% of advertisers will increase their influencer spending, but only 27% of the content connects with the brand.
Apple sues OpenAI for alleged trade secret theft
CybersecurityApple files a federal lawsuit against OpenAI, accusing the firm of stealing hardware secrets and recruiting staff to extract confidential information.
68 attacks in one month: the World Cup's digital threat
CybersecurityIQSEC documented 68 cyberattacks in 18 Mexican states in the month leading up to the World Cup, with 84% consisting of data breaches.
Uncertainty regarding the CRT hinders 5G network investment
CybersecurityThe extinction of the Federal Telecommunications Institute (IFT) and the transition to the new Telecommunications Regulatory Commission (CRT) cause a severe halt to investments in Mexico.
Your digital clone can now answer surveys for you
Artificial IntelligenceA Stanford-backed startup is replacing human panels with AI digital twins, enabling faster, deeper, and unlimited market research.
Formal employment in Mexico had its best June in five years
TalentThe private sector in Mexico created 61,023 formal jobs in June, the best result for that month in five years, according to the IMSS.
GPT-Live: ChatGPT now listens and speaks at the same time
Artificial IntelligenceOpenAI introduced GPT-Live, its new voice architecture for ChatGPT that eliminates rigid turns and makes the conversation more natural.
Mergers in LATAM: Fewer Operations, More Capital by 2026
Retail MediaFewer deals but larger amounts: this is how the Latin American transactional market started in the first two months of 2026.
Samsung enters the smart glasses market with AI
TechnologySamsung confirmed that its smart glasses will have a camera and smartphone connection, and will arrive this year to compete with Meta Ray-Ban.
Mexico surpasses China as the US's trade partner
InnovationTrade between Mexico and the US reached US$872,834 million in 2025, double the trade volume with China, consolidating North America's most important relationship.
Coffee House Uplift: the new era of Starbucks in Mexico
Retail MediaAlsea and Starbucks renewed their alliance until 2046 and are prioritizing store remodels over new openings, with Mexico as a regional laboratory.
UPS strengthens its logistics network in Mexico with investment
EcommerceUPS expanded its air cargo in Mexico with an investment of 50 million dollars to accommodate nearshoring and strengthen North America's supply chains.
The 2026 World Cup generated 45 billion Mexican pesos in economic impact for Mexico City.
Retail MediaMexico City received 3.7 million visitors during the World Cup and generated 45 billion MXN in revenue, a figure that could exceed 50 billion.
TV Azteca begins formal process to restructure its debt
TechnologyTV Azteca has 365 days to negotiate with its creditors after being declared in commercial receivership. If no agreement is reached, it will proceed to bankruptcy.
Mexico returns to the top 10 of FDI but nearshoring slows down
InnovationUNCTAD's World Investment Report 2026 places Mexico 10th globally for FDI, though it warns that nearshoring has not yet translated into new plants.
Sanborns exchanges square meters for operating margin
Retail MediaSanborns grew 3.5% in sales in Q1 2026, but its operating profit fell by 35%. The reason: a multi-million dollar investment in technology aiming for a 6% margin by 2027.
Pemex appoints Elizabeth González as CFO
TalentPemex's Board of Directors approved Elizabeth González Garduño as the new chief financial officer, following Juan Carlos Carpio's departure.
Nubank to inject $4.2 billion into Mexico by 2030
TechnologyAfter a meeting at the National Palace with President Claudia Sheinbaum, Nubank CEO David Vélez confirmed an investment of US$4.2 billion for Mexico.
DeepSeek plans its own AI chip and shakes Nvidia
Artificial IntelligenceDeepSeek's plans to develop its own AI chip trigger a drop in Nvidia's shares and reshuffle the market.