The 48% of Mexican organizations are already using artificial intelligence, compared to the 38% reported a year before, according to the study "Unlocking the Potential of AI in Mexico 2026," conducted by Strand Partners for Amazon Web Services (AWS) and presented during the AWS Summit Mexico City 2026, as reported by Fast Company Mexico on August 14.
The figure equates to more than 2.5 million Mexican companies that are already using artificial intelligence, of which nearly 550,000 began adopting this technology only in the last twelve months, according to the study's data.
Despite the progress in adoption, the study found that only 22% of organizations consider themselves prepared for more advanced technologies like agentic artificial intelligence. Of the total companies using AI, 63% remain at a basic usage stage, 24% are at an intermediate level, and only 13% use advanced or agentic systems.
By segment, startups lead adoption with 52%, followed by large corporations with 49% and small and medium enterprises with 47%, a relatively smaller difference among segments that suggests a more horizontal adoption than is usually observed in other emerging technologies. In the public sector, adoption is lower: only 41% of surveyed governmental organizations are already using artificial intelligence, compared to 48% of private companies.
The study confirms a pattern that has already been documented in other markets in the region: the initial adoption of artificial intelligence is relatively easy to achieve, especially for automating processes and improving efficiencies, but advancing to more sophisticated applications, such as autonomous agents capable of making decisions without constant supervision, requires technical capabilities and data governance that most Mexican organizations have yet to develop.
For technology companies selling artificial intelligence solutions in Mexico, the gap between the 48% that has already adopted the technology and the 22% that considers itself ready for agentic AI defines a concrete market opportunity: to accompany organizations in the transition from basic automation to systems capable of operating with greater autonomy.
From the perspective of next+, this AWS study confirms that Mexico has already surpassed the experimentation stage with artificial intelligence and has fully entered the phase of mass adoption, although the gap between adopting the technology and being prepared for its more advanced applications remains the obstacle that will define which companies truly capture the value of the investment they have already made.