Conquering Digital "Prime Time": Disney Strengthens Its Structure in Mexico
The Walt Disney Company Latin America has formalized the appointment of Juan Ponce as Vice President of Original Content for Disney+ in Mexico; a newly created position that signals an acceleration in investment and the development of local productions for the national market.
Ponce's incorporation responds to an operational reconfiguration aimed at strengthening the platform's presence in the Mexican audiovisual industry. In his new role, the executive will report directly to Daniel Burman, Senior Vice President of Original Content for Disney+ in Latin America, and will maintain close collaboration with Luis Arvizu, General Manager of Disney Mexico. This structure seeks to align the creative vision with commercial execution in one of the region's most dynamic territories. Burman highlighted that
"Mexico is a priority market for the platform",
stressing that Ponce's experience will be the catalyst for deepening the development of stories with local DNA.
Trajectory and Market Vision
Juan Ponce's profile brings to Disney a comprehensive vision of the streaming ecosystem. Before taking on this role, he served as General Manager of Telemundo Streaming Studios and held leadership positions at Underground Producciones. His experience leading alliances with giants such as Netflix, Amazon, and HBO gives him a competitive advantage in managing projects that balance the global impact of the Disney brand with Mexican cultural relevance. As the person responsible for the original projects portfolio, his central objective will be to strengthen national storytelling for both local and international audiences.
The Competitive Context: Investment in Identity
The creation of this vice presidency is a direct response to the maturity of the sector in Mexico, where the differentiation of streaming platforms increasingly depends on the exclusivity and quality of original content. The commitment to local stories not only seeks to retain subscribers but also to consolidate Disney+ as a central player in the development of talent and production infrastructure in the country.
The move by Disney confirms that the Mexican market has ceased to be a distribution destination to become a strategic creation center. What we observe from next+ is a professionalization of regional content, where the ability to translate cultural identity into streaming successes will be the definitive metric of success for media industry leaders.