News
Mexican gamers: spend 145 million hours on Smart TV.
AdtechSamsung Ads reveals that gamers in Mexico spend 145 million hours a month in front of the Smart TV.
Mathematics is the best-paid degree in Mexico.
EducationWith an average income of almost 30,000 pesos per month, the Mathematics career surpasses General Medicine in the IMCO salary ranking, driven by a 41% increase in its real market value.
Meta dismantles armed propaganda network with AI
CybersecurityMeta removes over 1,050 assets from an armed group in Colombia and implements language models to curb digital propaganda.
Nvidia consolidates the real profitability of AI
EconomyNvidia reports record revenue of $96.2 billion in the second quarter of its fiscal year 2027, driven by a 117% increase in its data center division and memory supply commitments totaling $279 billion.
Pinterest with layoffs in Mexico to prioritize AI
TalentPinterest reportedly begins a round of layoffs at its Mexico City offices, primarily affecting its engineering, product, and design departments as part of a global reorganization strategy focused on artificial intelligence.
The World Economic Forum's plan to safeguard companies
CybersecurityThe rise of automated attacks and the proliferation of "shadow AI" force companies to replace their reactive defenses with intelligent resilience. We analyze the roadmap of three horizons proposed by Accenture and the WEF.
Nvidia and Cisco support data centers in space
TechnologyStarcloud's round raises its total capital to 450 million dollars since its founding in 2024.
AWS reveals how many Mexican companies have already adopted AI
Technology48% of Mexican companies are already using artificial intelligence, compared to 38% a year ago.
Unified data and operations for Alsea
TalentAlsea unifies its technology and information areas with the appointment of Israel Enríquez Reynoso as CTIO, seeking to align data architecture with its restaurant operations and customer experience.
Sheinbaum promotes satellites, chips, and electric cars.
InnovationThe government of Mexico announced a strategic alliance to develop national satellites, semiconductors, and electric vehicles.
TikTok Pay with direct messages, a financial ecosystem
EconomyTikTok is developing a native money transfer feature within its private chats in the U.S., a strategic move to compete against Venmo and X Money.
Amazon will increase its drone delivery network sixfold.
EcommerceAmazon scales its Prime Air service with the aim of covering nearly 500 cities in the U.S. and incorporating key markets like Chicago and Atlanta with deliveries in less than an hour.
IT surpasses automotive in Mexico's exports
Artificial IntelligenceMexican exports of computer equipment grew by 172% in the first half of 2026, reaching $82.9 billion and on track to surpass the automotive sector due to the boom in data centers.
VTEX launches a community for B2B commerce leaders
EcommerceBuilders Club, a new community for leaders who modernize complex B2B commerce operations.
New YouTube monetization thresholds
TechnologyEntry requirements for the Partner Program will double starting in 2027, demanding 8,000 hours of watch time or 20 million Shorts views.
OOH in the U.S. exceeds 3 billion dollars.
DooHOOH spending exceeded millions of dollars in one quarter (+10.7%), driven by DOOH (+18.5%) and by technology and AI advertisers.
Ivonne Mejía at the helm in the era of AI sovereignty
TalentIvonne Mejía becomes the first woman to lead Microsoft Mexico after 15 years at the firm. We analyze her challenge to accelerate growth in the face of the Artificial Intelligence explosion.
1.4 trillion dollars that threatens the future of Meta
Technology29 U.S. states are suing Meta for designing addictive platforms for minors. Potential penalties amount to 23 years of its profits and could force structural changes on Instagram and Facebook.
Data redefines relevance in streaming
AdtechTubi Media Group integrates Gracenote content intelligence to power discovery and programmatic scheduling on CTV through advanced metadata and unique IDs.
AI and the drastic slowdown of junior employment in Mexico
TalentEntry-level job offerings in Mexico fell from 9% to 3% annually between 2021 and 2026. AI is transforming entry-level positions and posing a risk to future leadership.
Neobanks facing the challenge of profitability and mass customer acquisition
EconomyNew digital banks like Revolut, Openbank, Hey, and Plata are already managing more than 81,200 million pesos in assets. We analyze their strategic progress and metrics at the close of the first half of 2026.
Infosys will transform Crocs' entire operation with AI.
Retail MediaCrocs signed a 10-year agreement with Infosys to modernize its entire technological infrastructure with artificial intelligence.
Is the Instagram wordmark an evolution or a readability challenge?
TechnologyInstagram updates its text logo for the first time since 2016. We analyze the changes in its typography and why brands need to audit their visual assets immediately.
Nielsen and DoubleVerify, consolidation in media
AdtechNielsen acquires DoubleVerify for US$2.15 billion. A strategic integration to create an "end-to-end" media intelligence platform in the era of streaming and AI.
Disney and TikTok: The New Standard for Transmedia Engagement
AdtechThey are launching a global interactive hub for the brand's centenary. An alliance that capitalizes on 240 billion views with premium monetization.
Google and Microsoft did not pay for these cloud failures
CybersecurityA researcher discovered confused deputy vulnerabilities in Google Cloud and Microsoft Azure that allow privilege escalation.
Agentic AI and CTV compensate for the decline of the Open Web.
AdtechPerion reports 136% growth in its AI agent Outmax and strong progress in CTV and Retail Media, consolidating its transition away from the open web
ChatGPT Ads in Mexico and the Era of Contextual Advertising
Artificial IntelligenceOpenAI is launching a pilot of ChatGPT Ads in Mexico for users on free plans. This format utilizes queries of up to 40 words to connect brands without compromising the AI's integrity.
The migration to streaming pressures Totalplay's revenues
AdtechTotalplay reports a 2% drop in total revenue due to the advance of streaming and the preference for double play packages.
Neon raises $13 million for video game ecommerce
EcommerceKrafton joined as a strategic investor in Neon’s round, which has already multiplied its annual sales volume by ten.
The new Geely hybrid architecture arriving in Mexico
InnovationGeely will launch its first non-plug-in hybrids in 2027. With Horse Powertrain technology, it aims to overthrow Toyota's current dominance of 42% in the country.
The Legacy of Maximiliano Leonardo: An Empire of Health
Retail MediaMaximiliano Leonardo Asturias, co-founder of Farmacias del Ahorro, passes away at the age of 96. We analyze his transition from medical representative to leader of a network of more than 2,000 branches.
Disney turns towards the sovereignty of local storytelling
AdtechDisney names Juan Ponce as Vice President of Original Content in Mexico. An investment to lead the audiovisual industry from a local identity.
Rhode phenomenon, prestige dies and agentic loyalty is born.
Retail MediaRhode arrives in Mexico after leading the Gen Z love ranking. With sales of US$390M and an engagement of 7.5%, Hailey Bieber's brand redefines modern retail.
Carlos Rojas the maturity of Retail Media in Amazon Ads
TalentAmazon Ads names former CEO of IPG Mediabrands LatAm, Carlos Rojas Girao, as its new General Manager in Mexico to scale "full-funnel" solutions and advanced measurement.
The $85M record that seeks to democratize wealth
EconomyEx-leaders of Nubank raise the largest seed round in the history of the region. We analyze how Decade uses AI to break down financial asymmetry.
Coworking and AI: the office as a center of strategic innovation
TalentWeWork reveals how AI is transforming the office into a collaboration space. Discover why 56.9% of Mexicans are demanding hybrid models in 2026.
Convergent television: the strategic value of mid-roll in CTV
AdtechMid-roll in CTV evolves the traditional advertising break by integrating data and advanced measurement to maximize attention on the big screen.
Crisis at UNAM: audit and breakup with Territorium Life
EducationFailures were detected in the entrance exam 2026. Three audits are being prepared to clarify responsibilities.
In Mexico, the debut of the largest digital bank in the country
EconomyWith over 15 million customers, Nu officially transitions to a bank after the authorization of the CNBV and the support of the IPAB.