News
Samsung Ads Reveals How Mexicans Consume Sports on Smart TVs
AdtechSamsung Ads analyzed more than 10.3 million active Smart TVs in Mexico and reveals that sports is the favorite genre on linear television, with more than 4 million monthly hours of consumption.
YouTube reinforces transparency for videos created with AI
CybersecurityYouTube will move generative AI content labels to more visible areas of its interface and will incorporate automatic detection for videos that do not declare the use of artificial intelligence.
Kantar BrandZ 2026: The most valuable luxury brands
Retail MediaKantar BrandZ 2026 reveals that the value of the top 10 global luxury brands reached 321 billion dollars despite an 8% annual drop.
Meta's next wearable is an AI pendant
Artificial IntelligenceMeta develops AI pendant to record conversations, summarize meetings, and act as a continuous personal assistant.
The first AI natives enter the job market in 2026
EducationThose who entered university months before ChatGPT existed will graduate in 2026 as the most AI-native generation in history, and companies are already competing for them.
The 2026 World Cup as a lifeline for the restaurant sector
AdtechAlsea fell 61% in profit and CMR recorded losses. The 2026 World Cup arrives as the trigger that the restaurant sector needed.
Mexican Gen Z doesn't buy impulsively: they buy for identity.
Retail MediaAccording to McCann Mexico, 52% of Mexican Gen Z buys second-hand clothing and 70% demand clear political stances from brands.
Uber accumulates 37% of Delivery Hero and is pushing for a total acquisition.
TechnologyUber made an indicative offer of 33 euros per share to acquire Delivery Hero and has already accumulated 37% of the German company.
Anthropic reaches one billion: The most valuable AI startup on the planet
Artificial IntelligenceWith a valuation of $965 billion and $47 billion in annualized revenue, Anthropic becomes the most valuable private AI company in the world.
HubSpot Launches AEO: The New SEO for the AI Era
InnovationOrganic traffic is falling and searches are migrating to AI. HubSpot responds with AEO, the new standard for positioning where users are already asking questions.
The model that made cheap clothes possible is breaking down.
Retail MediaEnergy, logistics, tariffs, and strained supply chains all at once: fast fashion faces its greatest pressure since the pandemic.
Amazon Predicts Your Next Bestsellers Before They Take Off
EcommerceWith predictive models, Amazon identifies the launches with the most traction and gives them extra visibility from their first days in the marketplace.
Mexico Plan attracts pharmaceutical industry with MXN 21 billion investment
TalentEight pharmaceutical companies pledged 21 billion pesos to produce medicines, vaccines, and medical devices in Mexico under the Mexico Plan.
The true cost of digital privacy for the AdTech ecosystem
CybersecurityA study by Boston University analyzed 200 million impressions and found that eliminating third-party cookies reduces publisher revenues by up to 35%, and by up to 66% in markets with strict regulation.
Pinterest reveals the trends that will define summer 2026
AdtechPinterest presented its trends report for summer 2026, with sportstyle, Mediterranean aesthetics, and wellness as the three axes that are growing the most among its 570 million users.
Meta enters Reddit's territory with a data mine for advertisers.
InnovationMeta launched Forum, an app inspired by Reddit that turns Facebook Groups into themed communities using AI, opening a new high-intent contextual advertising space for advertisers.
Brands and categories dominating Hot Sale 2026 in Mexico
EcommerceAn analysis by Buzzmonitor of 3,537 posts reveals that fashion, technology, and beauty lead the Hot Sale conversation, with Apple, Samsung, and Mercado Libre as the most mentioned brands.
65% of Mexicans make purchases after seeing recommendations on social media.
AdtechA study by Kueski reveals that 65% of Mexican consumers have purchased a product at least once after seeing it recommended on social media, confirming the impact of social commerce.
Piracy is already threatening startups and influencers in Mexico.
CybersecurityThe head of IMPI warned that piracy is no longer an exclusive problem for large corporations, but a direct threat to startups, entrepreneurs, and digital creators in Mexico.
Admattic arrives in Mexico
AdtechAdmattic is betting on Mexico as a gateway to LATAM with technology that connects every peso invested with real business results.
The New Mexico-Europe Era: What the Revamped EU-Mexico Free Trade Agreement Brings
Retail MediaMexico and the European Union signed the modernized version of the EU-Mexico Free Trade Agreement (TLCUEM), an agreement that covers more than 90% of bilateral trade and incorporates sectors such as energy, AI, e-commerce, and pharmaceuticals.
Your digital clone can now go to work for you.
TechnologyA group of executives already have AI replicas that answer emails, give presentations, and advise teams on their behalf.
Starbucks bet on AI, and AI failed them.
Artificial IntelligenceStarbucks withdrew its AI inventory system after nine months of errors that worsened the problem it was trying to solve.
INEGI reveals what Mexicans buy and what they stop buying in 2026
Retail MediaWith zero net growth in the quarter, INEGI data reveals a clear shift in Mexican consumer spending: less discretionary spending, more productivity and transportation.
Mexico needs 83,000 cybersecurity experts and only has 6,000.
EducationMexico faces a gap of 77,000 cybersecurity specialists while registering 58 trillion cyberattack attempts in 2025, according to a study by IQSEC and Select.
OpenAI turns ChatGPT into a personal financial assistant
InnovationOpenAI launched an integration in ChatGPT that allows connecting accounts from more than 12,000 financial institutions to analyze expenses, investments, and plan long-term goals.
The retail map in LATAM: who is winning by market
Retail MediaInsights & Execution Consulting analyzed retail in LATAM. The map reveals who dominates by market and why success in the region depends on price, format, and local execution.
Airbnb aims to become a travel super app with AI.
Artificial IntelligenceWith hotels, car rentals, grocery delivery, and an AI assistant that already resolves 40% of inquiries, Airbnb is moving towards a travel superapp model.
Walmart introduces robots to its digital warehouse ahead of the Hot Sale
TechnologyWalmart de Mexico automated its fulfillment center in Tepotzotlán with robots and announced an investment of 4 billion pesos in Mexico State by 2027.
Google is no longer just a search engine: here's how everything changes with Google I/O 2026
InnovationGoogle I/O 2026 presented Gemini 3.5, Gemini Omni, persistent agents, and Universal Cart, redefining how brands, publishers, and advertisers will operate in the digital ecosystem.
How pet food became a global retail goldmine
EcommerceGlobal pet food sales reached $152.9 billion in 2025, more than double that of 2010, becoming one of the most profitable categories in global retail.
José Cuervo accumulates a 35% drop in the stock market so far in 2026
Retail MediaBecle's shares, producer of José Cuervo, have accumulated a 35% drop in 2026 driven by results below expectations, the strength of the peso, and lower sales in the United States.
Why OOH is gaining ground ahead of the 2026 World Cup
AdtechWith over $10.5 billion in projected incremental advertising investment for the 2026 World Cup, OOH is positioned as one of the most strategic channels for brands in Latin America.
The AI that managed to penetrate macOS
CybersecuritySecurity researchers developed the first public exploit in the macOS kernel on Apple's M5 chip with the help of Claude Mythos Preview from Anthropic.
The class action lawsuit against Amazon over Trump's tariffs
EcommerceAmazon is facing a class action lawsuit for having passed on tariff costs to consumers that were later declared illegal, without issuing subsequent refunds.
PayPal and Anthropic offer free AI training for SMEs.
EducationPayPal and Anthropic launched a free AI training program for SMEs, along with an integration of Claude with tools like QuickBooks, HubSpot, and Canva to automate processes.
Musk loses lawsuit against OpenAI and announces appeal
Artificial IntelligenceThe trial between Musk and OpenAI reached its verdict: the jury determined that Musk waited too long to sue, dismissing his claims due to the statute of limitations.
Mexico and the collapse of its electric car exports
TechnologyMexico went from being the largest exporter of electric cars to the United States in 2025 to registering a 70% drop in the first quarter of 2026, impacted by the end of green subsidies.
The most downloaded financial app in Mexico is Mercado Pago
EcommerceWith 1.1 million monthly downloads and the highest rating in the financial sector in Mexico, Mercado Pago is positioned as a benchmark for digital banking in the country.
This is how FIFA will distribute its budget for the 2026 World Cup
InnovationWith a budget of 3.8 billion dollars and a projected economic impact of more than 80 billion, the 2026 World Cup will be the most expensive and ambitious sporting event ever organized.