The footwear manufacturer Crocs signed a 10-year strategic agreement with Infosys to modernize its technology infrastructure and core operations through artificial intelligence, as confirmed by both companies and reported by Retail Dive.
Under the agreement, Infosys will deploy its artificial intelligence platforms to completely renew Crocs' enterprise technology landscape, with the goal of unifying data across the entire organization to enable decisions based on continuously updated information, standardize and automate core business processes, reduce operational silos to improve response agility, and build a scalable technological foundation aimed at the brand's future growth.
"As our organization reimagines its IT landscape, we are looking for a partner that can combine deep domain expertise with a commitment to innovation and operational excellence,"
stated Tom Britt, CIO of Crocs, about the selection of Infosys as their technology partner.
Karmesh Vaswani, executive vice president and global head of consumer, retail, and logistics at Infosys, noted that "the retail industry is at an unprecedented inflection point, where new AI-augmented digital capabilities can be industrialized rapidly," adding that the partnership will help unlock AI-driven efficiencies in Crocs' global operations. The financial terms of the agreement were not disclosed by either party.
The agreement adds to a wave of similar contracts that Infosys has signed during 2026 with consumer and retail brands, including HanesBrands, in a move that confirms how Indian technology consulting firms are consolidating their position as preferred partners for large-scale retail operations modernization.
For retail brands operating in Latin America, the case of Crocs illustrates a long-term technological transformation model, based on a single strategic partner over a decade, in contrast to the more common practice in the region of hiring point providers for specific digitization projects.
From the perspective of next+, the agreement between Crocs and Infosys confirms that technological modernization in retail is already conceived as a full decade commitment and not as an isolated project, a sign that global brands are willing to tie their data infrastructure to a single partner in exchange for speed of execution.