Perion Network Ltd. has reported its second-quarter 2026 results, revealing a financial transition marked by the strategic abandonment of the "Open Web" in favor of high-precision growth engines such as Retail Media and agentic artificial intelligence.
In a volatile market environment, Perion reported total revenues of $98.2 million. Although the figure represents a slight decrease compared to the previous year, the company has managed to strengthen its operational base through aggressive diversification. Tal Jacobson, CEO of Perion, noted that the strategy has focused on moving away from the open web to respond to new customer dynamics. This shift is reflected in the performance of its "growth engines": CTV spending grew by 56%, Digital Out-of-Home (DOOH) by 45%, and Retail Media by 60%.
Agentic AI: The Rise of Outmax and Ask Perion
The most disruptive data point in the report is the massive adoption of Outmax, Perion's proprietary AI agent, whose associated spending increased by 136% year-over-year. To enhance this efficiency, the firm launched "Ask Perion", a self-service agentic mobile application designed to accelerate omnichannel execution. This infrastructure is complemented by a new data partnership with Fetch, allowing advertisers to access SKU-level purchase data from over 13 million active users.
Global Expansion and In-Store Retail Media
The company has consolidated strategic victories in the physical realm, highlighted by Perion's selection by Best Buy Canada as its comprehensive technology partner for in-store Retail Media DOOH. Internationally, expansion continues with agreements in South Korea (GS Netvision) and the United Kingdom (Lovitlocal), in addition to bringing Outmax to Greece and the Central and Eastern European region through Acrossmedia241.
From the perspective of next+, Perion's results confirm that the value of advertising inventory has shifted from quantity (mass web reach) to the quality of context and the actionability of AI. What next+ analysts observe is that the future of AdTech lies in the ability of platforms to offer agentic solutions that automate complexity. For marketing executives, Perion's resilience underscores the importance of investing in "closed attention" channels like CTV and DOOH, where measurement and purchase intent are much clearer.