Admattic expands to Mexico to transform a $13 billion digital advertising market
Mexico City, May 26, 2026. It is estimated that investment in digital advertising in Mexico will reach $13.14 billion in 2026 and grow to $18.30 billion by 2029. This growth is driven by the rapid adoption of mobile applications, the rise of e-commerce, and the digitalization of industries such as finance, retail, and gaming.
In this scenario, Admattic announces its expansion in Mexico with a technological solution that leverages artificial intelligence to address one of the main challenges of the advertising ecosystem: the fragmentation in media buying and measurement.
With a presence in North America, Asia, and Africa, the company bets on Mexico as one of its strategic markets to drive its growth in Latin America. Abhinay Tiwari, co-founder of Admattic, commented,
Mexico is one of the most dynamic markets in the region, but also one of the most fragmented in terms of execution. Our approach aims to simplify that complexity and connect every peso invested with measurable results.
A platform that integrates multiple channels, audiences, and artificial intelligence
Admattic integrates multiple acquisition channels, including in-app advertising, CTV, retargeting, OEM (device advertising), programmatic DOOH, and direct messaging, all managed through a layer of audience intelligence powered by proprietary artificial intelligence models.
Its AI-based technology enables brands and agencies to build much more precise segments from first-party data and behavioral signals, surpassing traditional demographic or contextual segmentation models. The platform's machine learning engine continuously analyzes campaign signals in real-time and autonomously adjusts bids, creatives, and channel allocation to optimize truly relevant results, such as activations, transactions, and retention, leaving behind superficial metrics like impressions or clicks.
One of Admattic's main differentiators is its ability to convert data, especially first-party data, into actionable audiences through AI. Its predictive models identify users with high intent before conversion, while the dynamic optimization of creatives allows for delivering the right message to the right person at the right time. This is particularly valuable for industries such as retail, consumer goods (CPG), and banking, where companies often have large volumes of customer information that remain underutilized in their acquisition strategies. Tiwari added,
Most brands already have the data they need to grow, but lack the infrastructure and the right partner to activate it properly. Our AI layer is what converts that data into real growth. That’s where we see the biggest opportunity in Mexico.
Mexico as a strategic hub for Latin America
To kick off its operations in the country, the company formed a local team in Mexico City composed of specialists in media strategy, channel activation, audience intelligence, sales, and customer service. In a second phase, the country will serve as the main hub to drive the company's growth across Latin America by deploying AI capabilities at a regional scale.
In the next 12 months, Admattic aims to establish itself as a strategic partner for brands and agencies in verticals such as ecommerce, fintech, gaming, and super apps, as well as for retail and consumer goods companies interested in evolving their data-driven marketing and artificial intelligence capabilities.
About Admattic
Founded in 2020 in the United States by Abhinay Tiwari, Admattic was born with the purpose of ensuring that every dollar spent on digital advertising is traceable, measurable, and aligned with real business results.
The company combines innovation in artificial intelligence with human expertise to optimize campaigns for brands and agencies, helping them achieve a sustainable Customer Acquisition Cost (CAC), a scalable Return on Advertising Spend (ROAS), and maximize Customer Lifetime Value (LTV). At the core of its platform is an AI engine responsible for predictive audience modeling, real-time bid optimization, fraud detection, and dynamic creative decision-making, enabling campaigns that continuously learn and improve.
Admattic works with a full-funnel approach that encompasses awareness, acquisition, retention, and reactivation. Its platform integrates multiple channels, including in-app advertising, performance CTV, retargeting, DOOH, and programmatic; and combines predictive audiences, dynamic optimization, and specialized execution, prioritizing brand safety and protection against advertising fraud through continuously operating AI-driven detection systems, especially in high-risk categories.
With a presence in Mexico, North America, Asia, Africa, and India, Admattic combines global reach with local precision, as well as global AI infrastructure with locally trained models to drive growth for brands in industries such as e-commerce, fintech, gaming, banking, and super apps.