Cubbo, an e-commerce fulfillment and logistics platform in Latin America, announced an alliance with OXXO to enable order collection and returns at convenience stores. The integration turns OXXO into an Out of Home (OOH) contact point within Cubbo's logistics network, available to e-commerce businesses operating with its infrastructure.
The central argument for the alliance comes from concrete market data. Josu Gurtubay, co-founder of Cubbo, noted that 92% of people in Mexico do not have a doorman at their homes, which makes home delivery a recurring source of failed deliveries. In contrast, practically the entire population has access to a nearby OXXO store. OXXO's network exceeds 24,000 stores in Mexico, distributed throughout the national territory, with extended hours and high frequency of consumer visits.
The service will allow users to pick up their purchases during longer hours than traditional home delivery and return products without the need to coordinate a home pickup. For businesses operating with Cubbo, this translates into a reduction in the impact of failed deliveries, one of the main causes of returns, additional costs, and cancellations in e-commerce operations.
The initiative was developed over several months before its announcement. Once activated, the integration will work seamlessly within Cubbo's flow: businesses already using its logistics infrastructure will be able to offer OXXO delivery and return points without the need to build a parallel operation.
The market context supports the logic of the alliance. Retail e-commerce in Mexico reached around 789,000 million pesos in 2024 with a 20% year-on-year growth, and out-of-home delivery (click and collect and pickup points) is gaining relevance among consumer preferences, although it still represents a smaller fraction compared to home delivery. The AMVO study indicates that 24% of online shoppers mention the inability to choose a delivery time as one of their main points of friction, and 18% cite failure to meet deadlines as a frequent problem, exactly the frictions that delivery at convenience points seeks to solve.
For the next+ team, this alliance illustrates a trend that Mexican e-commerce is processing at an accelerated rate: the existing physical infrastructure in the country—convenience stores, pharmacies, gas stations—can become the most efficient solution for last-mile problems without the need to build logistics networks from scratch. OXXO is not just a store; it is a network of more than 24,000 points with high visit frequency and presence in urban, semi-urban, and rural areas where no logistics operator has its own coverage. For brands and e-commerce operators looking to reduce their failed delivery rate and improve the post-purchase experience, Cubbo's move points to a path that combines immediate reach with significantly lower infrastructure costs than building their own network of delivery points.